Fusion Marketing Instructions
Introduction
The Fusion Marketing Bible. Fusion Marketing is about “What’s next”, it’s what comes after social media. Fusion Marketing is actually an entirely new form of marketing.
I discovered Fusion Marketing as a result of constantly being asked in interviews “So, what comes after social media?” I would think to myself, “Social media has change the way the world markets, sells, and communicates forever. And, it has caused us to change at speeds we have never seen before with technology” and you want to know what’s next?
I decided to take that question on as a personal challenge. I asked myself, “Where will marketing and sales organizations be in say, five years? How will we be treating traditional, digital, and social media marketing? That’s when I realized that Traditional Marketing + Digital Marketing* + Social Media Marketing = Fusion Marketing!
I realized that even now, if you are calling yourself a “Social Media Expert” then you’re announcing to the world that you have been left behind. If you’re an expert in Facebook and Twitter, then you’re trying to build an entire marketing strategy restricted to using only one or two tools from all of the marketing tools available today. And, the reason we aren’t seeing the ROI from social media is, Facebook is not a strategy. Twitter is not a strategy. LinkedIn is not a strategy. They are only tools. We’ll get to what is a strategy later.
If you’re still stuck looking at social media as a stand-alone marketing technology, then you’ve been left behind. Today the term V.P. Social Media Marketing sounds normal, but it is already as obsolete as V.P. of Billboards. The first companies that recognize that social media marketing is only one set of marketing tools out of many, will be ahead of the curve.
Fusion Marketing is the next generation of marketing that brings all of our 6,000 years of traditional “push” or “monolog” marketing, the exciting digital marketing tools* of the Internet, and social media “two-way communication” or “dialog” marketing and fully integrates them into one seamless toolset that will accomplish every objective you set at no additional cost to you or your company!
*Digital marketing tools are different from social media as they don’t imply two-way communication. Social media tools such as Facebook, Twitter, LinkedIn, and others imply a post and a response. Digital tools do not. Examples of digital tools as SEO (Search Engine Optimization), SEM (Search Engine Marketing), RSS (Really Simply Syndication) and eCommerce. These are all necessary for marketing and aid in your being found on the Internet, but doesn’t imply two-way communication.
Fusion Marketing is such a totally new concept of “Fusing” all of your marketing tools that it has been accepted by the United States Patent & Trademark Office as “Patent Pending”.
As part of the Fusion Marketing concept, I also invented a tool to help you implement your Fusion Marketing Plan called the Safko Wheel. You can get this development tool for free with the purchase of The Fusion Marketing Bible book or you can just make one from scratch.
This article is about how Fusion Marketing and the Safko Wheel works, and how you can use these tools to discover hidden ROI opportunities in your marketing without spending a cent more. Fusion Marketing is a 12 Step process and here’s how it works.
(Trust me… It’s fun and it really works!)
Go To Step 1
