Academy

Fusion Marketing Academy
Become Certified in Fusion Marketing

 Course Description

  • This is a 6 week course presented in the latest digital tools available and by taught by Lon Safko the best selling author of The Social Media Bible and The Fusion Marketing Bible and his team.
  • You will receive a $30 autographed copy of The Social Media Bible.
  • You will receive a $22 autographed copy of The Fusion Marketing Bible.
  • You will receive the $75 pre-printed Safko Wheel Marketing Toolkit.
  • You will participate in 8 private live forums, where you will interact with Lon Safko, live.

Marketing

  • You will be included on The Fusion Marketing Bible’s Certified Fusion Marketing On-Line Consultant Directory.

This Is What You Will Receive In The Mail As Part Of Your Paid Tuition

Video DVD / CD/ White Paper & Book Bonus:

  • Executive Conversations   CD 24 Hours   $50
  • From The Boardroom DVD 3 Hours, 24 Minutes   $50
  • Things You Should Know DVD 2 Hours   $50
  • Social Marketing Work Book   33 Pages   $50
  • Social Strategy Work Book   35 Pages   $50
  • Fusion Marketing Work Book   57 Pages   $50
  • The Social Media Bible Book 600 Pages   $30
  • Fusion Marketing Bible Book 257 Pages   $22
  • The Safko Wheel Marketing Toolkit Download   31 Pages   $50

TOTAL VALUE $402

Available Recommended Resources

As a registered Student you will receive a 40% discount off of any of the following educational items as found on www.ExtremeDigitalMarketing.com.

Video DVD / CD/ White Paper & Book Bonus:

  • The BIG Picture DVD 44 Minutes   $50
  • The Five Steps DVD 58 Minutes   $50
  • The Power Of Email DVD 4 Hours, 30 Minutes   $50
  • Creative Marketing DVD 4 Hours, 24 Minutes   $50
  • eMarketing Overview DVD 2 Hours, 47 Minutes   $50
  • Building Energized Teams 2 DVD Set 2 Hours, 37 Minutes   $50
  • Innovative Thinking DVD 44 Minutes   $50
  • Fusion Marketing DVD 56 Minutes   $50
  • SEO- SEM, 4 DVD Set 5+ Hours $100
  • Value Added Selling DVD 1 Hour, 7 Minutes   $50
  • BIG Picture Tweetinar White Paper   $10
  • Five Steps Tweetinar White Paper   $10
  • Three ‘C’s Innovation White Paper   $10
  • The Safko Wheel Marketing Toolkit Download   31 Pages   $50
  • The Safko Wheel Marketing Toolkit Pre-Printed   12”x18”   $50

Continuing Education Units Program
CEU (Continuing Education Units) are available upon completion of this certification course.  This course = 3.0 units.

The following is an explanation of the International Association for Continuing Education and Training (IACET) criteria and the satisfaction of Innovative Thinking, L.L.C. for the Continuing Education Units (CEU), for Recording Participation in Non-Credit Educational Programs.

The CEU is . . .
The Continuing Education Unit (CEU) is a uniform unit of measurement to record participation in non-credit academic, professional and vocational programs.

It is based upon attendance at short courses and other non-credit continuing educational programs sponsored by organizations following the guidelines established by the International Association for Continuing Education and Training (IACET) on the CEU.

It is intended to serve a variety of interests in non-credit continuing education including both public and private organizations and is used without regard to age, educational background, course subject matter, program format or method of instruction.

The CEU serves a number of purposes:

  • Uniform unit of measure for continuing education and training
  • Nationally recognized unit of measure
  • Concept that can be used by different sponsors
  • Concept useful in a variety of learning formats
  • Criteria by which the quality of learning activities are judged
  • Systematic means for program development and delivery
  • Criteria by which educational sponsors are evaluated
  • Requirement for the documentation of learning experiences

An organization which follows the guidelines of the International Association for Continuing Education and Training (IACET) may award CEU Credits.

Definitions . . .
One Continuing Education Unit is defined as: 10 contact hours of participation, in an organized continuing education experience, under responsible sponsorship, capable direction, and under qualified instruction.

For an organization to award a CEU, they must follow the criteria and guidelines developed by the International Association for Continuing Education and Training (IACET). A copy of these guidelines may be purchased from the International Association for Continuing Education and Training, 1620 I Street, N.W., Washington, D.C. 20006.

The CEU is not . . .
To be used or awarded for any program or course carrying any academic credit at any level.

The CEU is not to be awarded for activities such as attendance at orientation, internal organization, on-the-job methods, employee procedures or rights and other such company-specific programs regardless of their educational merit.

Meetings dealing with policy making, committee activity, delegate assemblies, conferences, professional societies or other such activities do not qualify for the CEU.

Programs in which mass media (radio, TV) are used, as the instructional methods do not qualify for the CEU unless they are an integral part of a program that otherwise qualifies.

On-the-job training, apprenticeships, work experience, individual scholarship or self-directed study do not qualify unless they are part of an otherwise qualified program.

Non-educational activities connected with professional societies or associations, which may be used to qualify for group membership or certification, do not warrant CEU assignment.

Criteria for Assigning CEU
The International Association for Continuing Education and Training (IACET) has provided the following administrative and program criteria as a minimum to meet the essential requirements for awarding CEU.

Administrative Criteria for Program Sponsors
Organization: Innovative Thinking, L.L.C. has an identifiable educational arm with professional staff to administer and coordinate an organized schedule of continuing educational programs.

Criteria Satisfaction: Innovative Thinking, L.L.C. is in the business of providing educational seminars, webinars, and video training to both the public and professionals in the marketing, public relations, communications, and sales fields.

Responsibility and Control: Innovative Thinking, L.L.C. maintains administrative control to ensure that the educational objectives are met.

Criteria Satisfaction: Innovative Thinking, L.L.C. has sole responsibility for the administrative control to ensure that the educational objectives are met.

Facilities: Innovative Thinking, L.L.C.  provides an appropriate on-line education facility and a library or reference materials sufficient for the specified educational activity.

Criteria Satisfaction: Innovative Thinking, L.L.C. provides a virtual classroom setting whereby audio, visual, and personal instruction is provided.  Innovative Thinking, L.L.C. provides both DVD’s and a website which provides the necessary library or reference materials sufficient for the specified educational activity.

Records: A permanent record of each individual’s participation (based on time attendance) is maintained and be made available to the individual on request.

Criteria Satisfaction: Innovative Thinking, L.L.C. maintains a permanent record of each individual’s participation (based on time attendance) and is made available to the individual on request.


Criteria for Each New Program or Course
Definition: Each program or course meets the definitions described in IACET’s Criteria and Guidelines.

Criteria Satisfaction: Innovative Thinking, L.L.C. has met the program and course definitions and requirements as described in IACET’s Criteria and Guidelines document, dated April 3, 2002, ISBN 0-7872-5296-4, chapter “Criteria, Guidelines, and Required Practices”, sections 1.1 through 10.4, pages 2-6 though 2-21.

Planning: The programs and courses are planned in response to the educational needs of a specific group. Inputs must be available from the target group as well as from experts in the field.

Criteria Satisfaction: Innovative Thinking, L.L.C. has interviewed and documented many marketing, public relations, communications, and sales professionals to determine and design the content for the Social Media Expert™ Certification.

Purpose: A clear statement of the program or course purpose and goals were prepared before initiating the program.

Criteria Satisfaction: Innovative Thinking, L.L.C. has prepared a 50 page plus, living document titled “Social Media Expert Certification™ Outline & Implementation Document”, which clearly describes the program, course purpose, and goals.

Instruction: Qualified instructors are used for all aspects of the courses or programs.

Criteria Satisfaction: Innovative Thinking, L.L.C. has enlisted their two officers of the L.L.C. who each have an extensive background in marketing, public relations, communications, sales, and training.

Performance: Specific performance requirements for awarding CEU have been established prior to the start of the course

Registration: Sufficient detail is kept to certify that individuals have participated in substantially all of the course for which the CEU’s are being awarded and that there is adequate information for a permanent record.

Criteria Satisfaction: Innovative Thinking, L.L.C. has established several forms of learner participation records, which include a pre-registration form, a sign in sheet, on-line testing, and a course evaluation form all designed to attain, certify, and record learners personal information, attendance, progress, and completion of the seminar.

Evaluation: Procedures are implemented during the planning stages, which can be used to evaluate the effectiveness of the program. The IACET indicates that group indices usually suffice, but that provisions for individual evaluations are made wherever appropriate

Criteria Satisfaction: Innovative Thinking, L.L.C. has developed a seminar evaluation form, which satisfies the definitions and requirements as described in IACET’s, Criteria and Guidelines document, dated April 3, 2002, ISBN 0-7872-5296-4, chapter “Criteria, Guidelines, and Required Practices”, sections “Post Event Evaluation Procedures” & “Required Procedures”, paragraphs 10.1 through 10.4, pages 2-20 though 2-21.

Records: Within the program there is a system for verification of satisfactory completion of courses for programs attended by individuals and for the transmittal of such data to the office maintaining permanent records via the Internet.

Criteria Satisfaction: Innovative Thinking, L.L.C. has developed a system whereby all the individual’s personal information, registration, sign up sheet, post event evaluations, and copies of certificates for CEU’s awarded are stored in hard copy and/or electronic format at Innovative Thinking, L.L.C.’s office.

Business Related Tax Deduction 

Business Related Educational Course is completely tax deductible as an I.R.S. business related tax deduction.*  See your tax advisor for more information.

http://www.irs.gov/uac/Tax-Benefits-for-Education:-Information-Center

 

* IRS Business Deduction for Work-Related Education
If you are an employee and can itemize your deductions, you may be able to claim a deduction for the expenses you pay for your work-related education. Your deduction will be the amount by which your qualifying work-related education expenses plus other job and certain miscellaneous expenses is greater than 2% of your adjusted gross income.

An itemized deduction may reduce the amount of your income subject to tax.

If you are self-employed, you deduct your expenses for qualifying work-related education directly from your self-employment income. This may reduce the amount of your income subject to both income tax and self-employment tax.

Your work-related education expenses may also qualify you for other tax benefits, such as the tuition and fees deduction and the Hope and lifetime learning credits. You may qualify for these other benefits even if you do not meet the requirements listed above.

To claim a business deduction for work-related education, you must:

  • Be working.
  • Itemize your deductions on Schedule A (Form 1040 or 1040NR) if you are an employee.
  • File Schedule C (Form 1040), Schedule C-EZ (Form 1040), or Schedule F (Form 1040) if you are self-employed.
  • Have expenses for education that meet the requirements discussed under Qualifying Work-Related Education, below.

Qualifying Work-Related Education
You can deduct the costs of qualifying work-related education as business expenses. This is education that meets at least one of the following two tests:

  • The education is required by your employer or the law to keep your present salary, status or job. The required education must serve a bona fide business purpose of your employer.
  • The education maintains or improves skills needed in your present work.

However, even if the education meets one or both of the above tests, it is not qualifying work-related education if it:

  • Is needed to meet the minimum educational requirements of your present trade or business or
  • Is part of a program of study that will qualify you for a new trade or business.

You can deduct the costs of qualifying work-related education as a business expense even if the education could lead to a degree.

Referral Fee
As you will lean throughout this course, there is a cost of customer acquisition.  Every company must incur this cost in marketing to acquire just one customer.

If you believe that this course has merit and value and refer an associate who successfully signs up the this course, we don’t have to incur that cost of customer acquisition ourselves and will gladly pay you for that cost.

Upon the successful completion of registration by anyone referred to Fusion Marketing Academy, the referrer will receive a $250 credit to spend in anyway they wish on educational products at www.ExtremeDigitalMarketing.com.

Social Media & Fusion Marketing 6 Week Course

Section 1 – Social Media Marketing – Weeks 1, 2, & 3

Section Outline
Successful completion of this course will increase the participants knowledge in the big picture of social media, go beyond the mainstream of only Facebook and Twitter and have ability to develop a fully custom, effective, and cost efficient strategic implementation of social media marketing.

Section Objectives
In addition, the participant will understand:

    • The importance of social media and how critical is to be where your customers are.
    • Just how big the social media landscape actually is and why these “fringe” tools are so effec-tive.
    • Why the 140 character limitation of Twitter is an advantage and exactly how following and followers can be leveraged to your advantage.
    • The entire 20 categories of digital and social media tools.
    • What are the major social networks, how to use them, and why you need to be everywhere.
    • Why 253 Fortune 500 are using “virtual world” marketing to build their brand.
    • How effective “in-game” advertising can be while building your “trusted” networks.
    • The power of blogging, why it’s important to engage your customers, and where to do it.
    • Brand management and how to perform effective “cyber-surveillance” on you and your com- petition.
    • Why Email “the original social media” marketing is still the most effective form of marketing.
    • Why mobile marketing is the largest and fastest growing marketing segment on earth.
    • How videos go viral – the psychology behind the technology.
    • What to do when social media “goes wild” and how to best recover.

Sub-Sections – Delivery: Book & Video

    • Social Media Overview
    • Social Media Landscape
    • Twitter, Following, Followers, Strategy
    • Social Networks, Facebook, MySpace, LinkedIn, Google+
    • Virtual World Marketing
    • In-Game Advertising
    • The Power of Blogs
    • Why Blogs Outperform on All Search Engines
    • Cyber-Surveillance
    • Email Marketing
    • Mobile Marketing
    • Viral Video – The Psychology Behind The Technology
    • Viral Video – What’s The Worst That Can Happen

Conclusion & Open Live Discussion – Delivery via Shindig

Section Final Exam

 

Section 2 – Social Media Strategy Planning – Week 4

Section Outline
Successful completion of this course will increase the participants knowledge and ability to develop a fully custom, effective, and cost efficient strategic digital, and social media marketing plan.

Section Objectives
In addition, the participant will understand:

    • The “Fundamental Shift In Power” and how corporations have lost control of their messages
    • The strength of “Word of Mouth at the Speed of Light”, and why it’s important to “engage”.
    • How to develop a logical and strategic social media marketing plan in five easy steps.
    • How to analyze all of the mediums at your disposal and interact with the proper “persona”.
    • The importance of “WII-FM” What’s in it for me and “IDKT” I Didn’t Know That content.
    • Why “Micro-Demographics” is so much more effective than just a demographic.
    • How to develop effective “conversion strategies” and how to implement them.
    • The Trinity of Social Media, blogging, micro-blogging, and social networks.
    • How to fully “integrate” all of your digital and social media tools into one effective marketing strategy.
    • Where to find the resources necessary to develop and implement a social marketing strategy.

 

Sub-Sections – Delivery: Book & Video

    • A Fundamental Shift In Power
    • Mary Engle – FTC
    • Word Of Mouth At The Speed Of Light
    • What Are The Five Steps Of Social Media Success
    • Step 1 – Analyze Your Mediums, Frequency, Persona, Micro-Demographics & Conversion Strategies
    • Step 2 – The Trinity Of Social Media; Blogging, Microblogging, and Social Networks
    • Step 3 – Integration & IntegrationExamples
    • Step 4 – Resources, In-House/Out-House
    • Step 5 – Implementation, Brand Management

 

Requirements
During the 4th week, you will be required to read chapters…

Conclusion & Open Live Discussion – Delivery via Shindig

Section Final Exam

 

Section 3 – Fusion Marketing – Weeks 5 & 6

Section Outline
Successful completion of this course will increase the participants knowledge and ability to develop a fully custom, effective, and cost efficient strategic traditional, digital, and social media marketing plan.

Section Objectives
In addition, the participant will understand:

    • The top 20 traditional media marketing tools and how they are used.
    • How to “Fuse” the traditional tools with one another to discover hidden opportunities.
    • How to “reverse” those identified connections to discover even more opportunities.
    • The entire 20 categories of digital and social media tools.
    • How to find amazing opportunities within social media marketing interconnections.
    • How to reverse those interconnections to find even more opportunities.
    • How to determine what’s working and what’s not by using the Cost of Customer Acquisition.
    • The Trinity of Social Media.
    • How to add just the right tools to their marketing mix to create a custom “TraDigital” tool set.
    • How to interconnect their TraDigital tool set to identify even more hidden opportunities.
    • Fractal Fusion Marketing and the power of looking at the next level.
    • Take Fractal Fusion Marketing even deeper to expose new opportunities.
    • How to Fuse and interconnect their Fractal Fusion Marketing discoveries into a new plan.
    • Define the term “strategic” and develop effective marketing objects.
    • To further continue the development of the actual tactics necessary for success. And,
    • How to look at their finished custom marketing plan in three-dimensions!

Sub-Sections – Delivery: Book & Video

    • Traditional Marketing Strategy
    • Social Media Marketing
    • Evolution Of Marketing
    • Traditional MarketingTools
    • Traditional MarketingInterconnection
    • Traditional Marketing Interconnection Activity
    • Traditional Marketing Interconnection Reverse Activity
    • Social Media Marketing
    • Social Media Marketing Interconnection Activity
    • Social Media Marketing Reverse Interconnection Activity
    • TraDigital Marketing
    • TraDigital Marketing Interconnection
    • Cost Of Customer Acquisition
    • Cost Of Customer Acquisition Activity
    • TheTrinity Of Social Media
    • Adding TraDigital Media Activity
    • Prioritized TraDigital Media Marketing Interconnection Activity
    • Fractal Fusion Marketing
    • Fractal Fusion Marketing Next Level
    • Fractal Fusion Marketing Next Level, Again
    • Fractal Fusion Interconnection Marketing
    • Definition Of Strategic Marketing
    • Strategic Marketing Objective Development Activity
    • Strategic Marketing Tactics Development Activity
    • Three Dimensional Marketing

Conclusion & Live Open Discussion – Delivery via Shindig

Section Final Exam

Live Final Review – Delivery via Shindig

Course Final Exam – Delivery via Class Marker

Certificate – Delivery via email / U.S.P.S.